N/A Completed N=127 Randomized Single-blind Prevention

Trial on the Effect of E-cigarette Advertising on Cigarette Perceptions in Adolescents

Attentional Bias · Smoking Cues · Positive Perceptions About Cigarette Smoking · Social Norms

Source: ClinicalTrials.gov NCT03786042 ↗

Enrolled (actual)

127

Serious AEs

—

Results posted

Sep 2025

Primary outcomePrimary: Implicit Positive Smoking Expectancies, Measured by the Implicit Association Test — 1072.96; 1029.87 milliseconds

Summary

This research aims to investigate how exposure to advertising for Electronic Nicotine Delivery Systems (commonly called e-cigarettes) may lead to combustible smoking initiation in adolescents.

Outcome Measures

Outcome	Result	p-value
PRIMARY Implicit Positive Smoking Expectancies, Measured by the Implicit Association Test	1072.96; 1029.87	—
PRIMARY Amount of Time Spent Looking at Static Smoking Cues in E-cigarette Advertisements	972.34	—
PRIMARY Implicit Positive Vaping Expectancies, Measured by the Implicit Association Test	1001.37; 1029.86	—

Eligibility Criteria

Inclusion Criteria

Exclusion Criteria

Exclusion criteria will include inadequate English proficiency, and diagnosis of a learning or vision disorder.

View full record on ClinicalTrials.gov →

Data sourced from ClinicalTrials.gov (NCT03786042). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.