N/A
Completed N=13,546
Assessing the Impact of myHealth Rewards Program-related Communications on Enrollment: Replication
Health Promotion · Wellness Program
Source: ClinicalTrials.gov NCT04289623 ↗
Enrolled (actual)
13,546
Serious AEs
—
Results posted
Jul 2021
Primary outcomePrimary: Rate of Enrollment (14 Days) — 540; 622; 271; 258 Participants — p=.007
Summary
The purpose of the study is to evaluate, prospectively, the potential impact on myHealth Rewards wellness program enrollment (prior to the 2020 deadline) of sending different messages via email to Geisinger Health Plan (GHP) members who have not yet enrolled. In particular, this study aims to replicate and extend (with greater sample size and statistical power) the findings from a previous study in which email communication using loss framing language achieved significantly higher click-through rates than a more standard communication, whereas actual enrollment rates were not significantly higher.
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Rate of Enrollment (14 Days) |
540; 622; 271; 258; 0; 0 | .007 sig |
| PRIMARY Rate of Logging in (14 Days) |
253; 297; 47; 59; 0; 0 | .085 |
Eligibility Criteria
Inclusion Criteria
- Geisinger Health Plan members
- Geisinger Health System employees who have not yet enrolled in myHealth Rewards
Exclusion Criteria
- Enrollment in myHealth Rewards before the email launch date for each wave
- Do not have an email address on file
Data sourced from ClinicalTrials.gov (NCT04289623). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.