N/A
Completed N=14,099
Email Campaign to Increase Uptake of myGeisinger
Telehealth · Health Behavior
Source: ClinicalTrials.gov NCT04332614 ↗
Enrolled (actual)
14,099
Serious AEs
—
Results posted
May 2021
Primary outcomePrimary: Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment — 558; 1528; 375; 488 Participants — p=0.0248
Summary
The purpose of the current study is to test different email messages to determine the most effect way of promoting enrollment in Geisinger's patient portal, called myGeisinger.
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment |
591; 1626; 402; 512 | 0.0286 sig |
| PRIMARY Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment |
147; 188; 34; 86 | <0.0001 sig |
| PRIMARY Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment |
55; 152; 29; 55 | 0.976 |
| SECONDARY Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment |
591; 1626; 402; 512 | 0.0286 sig |
| SECONDARY Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment |
147; 188; 34; 86 | <0.0001 sig |
| SECONDARY Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment |
55; 152; 29; 55 | 0.976 |
| SECONDARY Email Opened: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access) |
568; 554; 504 | 0.9284 |
| SECONDARY Link Clicked: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access) |
57; 51; 80 | 0.8848 |
| SECONDARY Enrollment: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access) |
54; 46; 52 | 0.759 |
Eligibility Criteria
Inclusion Criteria
- Geisinger patients whose myGeisinger status is "Pending", meaning an activation code has been generated for them, but they have not completed activation
Exclusion Criteria
- Patients without email addresses on file
- Patients who received emails from this monthly myGeisinger marketing campaign within the last 2 months
Data sourced from ClinicalTrials.gov (NCT04332614). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.