N/A
N=2,374
Studying the Impact of Product Packaging in a Virtual Store Environment
Obesity, Childhood
Bottom Line
View on ClinicalTrials.gov: NCT04381481 ↗Enrolled (actual)
2,374
Serious AEs
0.0%
Results posted
Jun 2021
Primary outcome: Primary: Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1) — 32; 45; 51; 54 percentage of participants — p=<0.001
Study Design & Population
- Study type
- Interventional
- Phase
- N/A
- Interventions
- Experimental Drink: Nutrition claim on fruit drinks (Behavioral); Control Drink: No nutrition claim (Behavioral); Experimental snack: Text warning (Behavioral); Experimental snack: Graphic warning (Behavioral); Control snack: barcode label (Behavioral)
- Age
- Adult, Older Adult · 18+ yrs
- Sex
- All
- Sponsor
- University of North Carolina, Chapel Hill
- Primary completion
- Jul 2020
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1) |
32; 45; 51; 54 | <0.001 sig |
| PRIMARY Percent of Participants Who Selected the Lower Sugar Granola Snack (Snack Experimental Task 2) |
66; 79; 82 | <0.001 sig |
| SECONDARY Percent of Participants Who Misperceive That the Fruit Drink Does Not Have Added Sugar (Fruit Drink Experimental Task 1) |
12; 42; 22; 47 | <0.001 sig |
| SECONDARY Percent of Participants Who Misperceive That the Fruit Drink is 100% Fruit Juice (Fruit Drink Experimental Task 1) |
22; 36; 35; 56 | <0.001 sig |
| SECONDARY Number of Teaspoons of Added Sugar Participants Think the Fruit Drink Contains (Fruit Drink Experimental Task 1) |
6.4; 5.8; 5.7; 5.9 | <0.01 sig |
| SECONDARY Mean Percent of Fruit Juice That Participants Believe the Fruit Drink Contains (Fruit Drink Experimental Task 1) |
35.4; 46.3; 40.8; 43.9 | <0.001 sig |
| SECONDARY Perceived Misleadingness of Fruit Drink (Fruit Drink Experimental Task 1) |
3.3; 3.7; 3.7; 3.9 | <0.001 sig |
| SECONDARY Perceived Product Healthfulness of Fruit Drink for Child's Daily Consumption (Fruit Drink Experimental Task 1) |
3.3; 3.6; 3.7; 3.8 | <0.001 sig |
| SECONDARY Interest in Giving the Fruit Drink to One's Child (Fruit Drink Experimental Task 1) |
3.4; 3.7; 3.7; 3.8 | <0.001 sig |
| SECONDARY Percent of Participants Who Selected Apple-flavored Fruit Drink (Fruit Drink Experimental Task 1) |
55; 61; 60; 62 | <0.01 sig |
| SECONDARY Perceived Appeal of Fruit Drink (Fruit Drink Experimental Task 1) |
4.1; 4.2; 4.3; 4.2 | <0.01 sig |
| SECONDARY Interest in Consuming the Fruit Drink (Fruit Drink Experimental Task 1) |
3.3; 3.5; 3.5; 3.6 | <0.001 sig |
| SECONDARY Relative Harm of the Fruit Drink Compared to Soda (Fruit Drink Experimental Task 1) |
3.6; 3.9; 3.9; 4.0 | <0.001 sig |
| SECONDARY Relative Harm of the Fruit Drink Compared to 100% Fruit Juice (Fruit Drink Experimental Task 1) |
2.3; 2.8; 2.8; 3.2 | <0.001 sig |
| SECONDARY Perceived Product Healthfulness of Snack (Snack Experimental Task 2) |
3.9; 2.6; 2.5 | <0.001 sig |
| SECONDARY Product Appeal of Snack for One's Child (Snack Experimental Task 2) |
3.7; 3.5; 3.5 | <0.001 sig |
| SECONDARY Participant Intentions to Give Snack to One's Child (Snack Experimental Task 2) |
3.6; 2.6; 2.5 | <0.001 sig |
| SECONDARY Intentions to Purchase the Snack (Snack Experimental Task 2) |
3.4; 2.5; 2.4 | <0.001 sig |
| SECONDARY Intentions to Consume the Snack (Snack Experimental Task 2) |
3.5; 2.7; 2.6 | <0.001 sig |
| SECONDARY Percent of Participants Able to Identify the Healthier Snack (Snack Experimental Task 2) |
59; 87; 87 | <0.001 sig |
| SECONDARY Percent of Participants Able to Identify the Snack With Higher Amount of Added Sugar (Snack Experimental Task 2) |
44; 79; 74 | <0.001 sig |
| SECONDARY Percent of Participants Who Intend to Purchase the Snack With Higher Added Sugar (Snack Experimental Task 2) |
38; 12; 13 | <0.001 sig |
| SECONDARY Perceived Message Effectiveness of Snack (Snack Experimental Task 2) |
2.3; 4.2; 4.3 | <0.001 sig |
| SECONDARY Social Reactions to Snack (Snack Experimental Task 2) |
2.2; 3.1; 3.1 | <0.001 sig |
| SECONDARY Percent of Participants Who Learned Something New About the Snack (Snack Experimental Task 2) |
24; 75; 77 | <0.001 sig |
| SECONDARY Snack Grabbed the Participant's Attention (Snack Experimental Task 2) |
2.5; 4.4; 4.4 | <0.001 sig |
| SECONDARY Label on Snack Makes Participant Feel Scared (Snack Experimental Task 2) |
1.9; 3.3; 3.4 | <0.001 sig |
| SECONDARY Thinking About the Health Effects of the Snack (Snack Experimental Task 2) |
2.1; 4.1; 4.1 | <0.001 sig |
Summary
Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an online virtual convenience store.
Participants: Participants will consist of approximately 2,500 individuals 18 and older with at least one child ages 1-5. The child 1-5 who had their birthday most recently must have consumed at least one fruit drink in the previous week. Additionally, they will live in the United States and identify as non-Hispanic black, non-Hispanic white, or Hispanic. The panel research company Kantar will recruit individuals from its pool of potential individuals.
Procedures (methods): The investigators will randomize participants to one of 12 versions of a virtual convenience store (iShoppe) and then the participants will complete two shopping tasks in the store. They will select two beverages (task 1) for their child 1-5 who had their birthday most recently, and they will select a snack (task 2) for that same child. After completing the shopping tasks, the participant will complete a survey in Qualtrics. The survey will ask a series of questions about the beverages and snacks (e.g., perceived healthfulness, perceived appeal, intentions to consume products). Questions will also include standard demographic and health related variables.
Eligibility Criteria
Inclusion Criteria
- Be 18 years or older
- Currently reside in the US
- Be a Kantar panel member
- have at least one child aged 1-5
- Child 1-5 with the most recent birthday must have consumed at least one fruit drink in the previous week (7 days)
- Self-identify as non-Hispanic white, non-Hispanic black, or Hispanic any race
Exclusion Criteria
-
Data sourced from ClinicalTrials.gov (NCT04381481). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.