N/A
Completed N=2,374
Studying the Impact of Product Packaging in a Virtual Store Environment
Obesity, Childhood
Source: ClinicalTrials.gov NCT04381481 ↗
Enrolled (actual)
2,374
Serious AEs
0.0%
Results posted
Jun 2021
Primary outcomePrimary: Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1) — 32; 45; 51; 54 percentage of participants — p=<0.001
Summary
Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an online virtual convenience store.
Participants: Participants will consist of approximately 2,500 individuals 18 and older with at least one child ages 1-5. The child 1-5 who had their birthday most recently must have consumed at least one fruit drink in the previous week. Additionally, they will live in the United States and identify as non-Hispanic black, non-Hispanic white, or Hispanic. The panel research company Kantar will recruit individuals from its pool of potential individuals.
Procedures (methods): The investigators will randomize participants to one of 12 versions of a virtual convenience store (iShoppe) and then the participants will complete two shopping tasks in the store. They will select two beverages (task 1) for their child 1-5 who had their birthday most recently, and they will select a snack (task 2) for that same child. After completing the shopping tasks, the participant will complete a survey in Qualtrics. The survey will ask a series of questions about the beverages and snacks (e.g., perceived healthfulness, perceived appeal, intentions to consume products). Questions will also include standard demographic and health related variables.
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1) |
32; 45; 51; 54 | <0.001 sig |
| PRIMARY Percent of Participants Who Selected the Lower Sugar Granola Snack (Snack Experimental Task 2) |
66; 79; 82 | <0.001 sig |
| SECONDARY Percent of Participants Who Misperceive That the Fruit Drink Does Not Have Added Sugar (Fruit Drink Experimental Task 1) |
12; 42; 22; 47 | <0.001 sig |
| SECONDARY Percent of Participants Who Misperceive That the Fruit Drink is 100% Fruit Juice (Fruit Drink Experimental Task 1) |
22; 36; 35; 56 | <0.001 sig |
| SECONDARY Number of Teaspoons of Added Sugar Participants Think the Fruit Drink Contains (Fruit Drink Experimental Task 1) |
6.4; 5.8; 5.7; 5.9 | <0.01 sig |
| SECONDARY Mean Percent of Fruit Juice That Participants Believe the Fruit Drink Contains (Fruit Drink Experimental Task 1) |
35.4; 46.3; 40.8; 43.9 | <0.001 sig |
| SECONDARY Perceived Misleadingness of Fruit Drink (Fruit Drink Experimental Task 1) |
3.3; 3.7; 3.7; 3.9 | <0.001 sig |
| SECONDARY Perceived Product Healthfulness of Fruit Drink for Child's Daily Consumption (Fruit Drink Experimental Task 1) |
3.3; 3.6; 3.7; 3.8 | <0.001 sig |
| SECONDARY Interest in Giving the Fruit Drink to One's Child (Fruit Drink Experimental Task 1) |
3.4; 3.7; 3.7; 3.8 | <0.001 sig |
| SECONDARY Percent of Participants Who Selected Apple-flavored Fruit Drink (Fruit Drink Experimental Task 1) |
55; 61; 60; 62 | <0.01 sig |
| SECONDARY Perceived Appeal of Fruit Drink (Fruit Drink Experimental Task 1) |
4.1; 4.2; 4.3; 4.2 | <0.01 sig |
| SECONDARY Interest in Consuming the Fruit Drink (Fruit Drink Experimental Task 1) |
3.3; 3.5; 3.5; 3.6 | <0.001 sig |
| SECONDARY Relative Harm of the Fruit Drink Compared to Soda (Fruit Drink Experimental Task 1) |
3.6; 3.9; 3.9; 4.0 | <0.001 sig |
| SECONDARY Relative Harm of the Fruit Drink Compared to 100% Fruit Juice (Fruit Drink Experimental Task 1) |
2.3; 2.8; 2.8; 3.2 | <0.001 sig |
| SECONDARY Perceived Product Healthfulness of Snack (Snack Experimental Task 2) |
3.9; 2.6; 2.5 | <0.001 sig |
| SECONDARY Product Appeal of Snack for One's Child (Snack Experimental Task 2) |
3.7; 3.5; 3.5 | <0.001 sig |
| SECONDARY Participant Intentions to Give Snack to One's Child (Snack Experimental Task 2) |
3.6; 2.6; 2.5 | <0.001 sig |
| SECONDARY Intentions to Purchase the Snack (Snack Experimental Task 2) |
3.4; 2.5; 2.4 | <0.001 sig |
| SECONDARY Intentions to Consume the Snack (Snack Experimental Task 2) |
3.5; 2.7; 2.6 | <0.001 sig |
| SECONDARY Percent of Participants Able to Identify the Healthier Snack (Snack Experimental Task 2) |
59; 87; 87 | <0.001 sig |
| SECONDARY Percent of Participants Able to Identify the Snack With Higher Amount of Added Sugar (Snack Experimental Task 2) |
44; 79; 74 | <0.001 sig |
| SECONDARY Percent of Participants Who Intend to Purchase the Snack With Higher Added Sugar (Snack Experimental Task 2) |
38; 12; 13 | <0.001 sig |
| SECONDARY Perceived Message Effectiveness of Snack (Snack Experimental Task 2) |
2.3; 4.2; 4.3 | <0.001 sig |
| SECONDARY Social Reactions to Snack (Snack Experimental Task 2) |
2.2; 3.1; 3.1 | <0.001 sig |
| SECONDARY Percent of Participants Who Learned Something New About the Snack (Snack Experimental Task 2) |
24; 75; 77 | <0.001 sig |
| SECONDARY Snack Grabbed the Participant's Attention (Snack Experimental Task 2) |
2.5; 4.4; 4.4 | <0.001 sig |
| SECONDARY Label on Snack Makes Participant Feel Scared (Snack Experimental Task 2) |
1.9; 3.3; 3.4 | <0.001 sig |
| SECONDARY Thinking About the Health Effects of the Snack (Snack Experimental Task 2) |
2.1; 4.1; 4.1 | <0.001 sig |
Eligibility Criteria
Inclusion Criteria
- Be 18 years or older
- Currently reside in the US
- Be a Kantar panel member
- have at least one child aged 1-5
- Child 1-5 with the most recent birthday must have consumed at least one fruit drink in the previous week (7 days)
- Self-identify as non-Hispanic white, non-Hispanic black, or Hispanic any race
Exclusion Criteria
-
Data sourced from ClinicalTrials.gov (NCT04381481). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.