N/A
Completed N=63
Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment
Health Behavior
Source: ClinicalTrials.gov NCT05958888 ↗
Enrolled (actual)
63
Serious AEs
0.0%
Results posted
Aug 2024
Primary outcomePrimary: Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time) — .96; 1.94; 2.34; 2.58 seconds — p=<0.001
Summary
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time) |
.96; 1.94; 2.34; 2.58 | <0.001 sig |
| SECONDARY Number of Times Looking at the Front-of-package Sodium Label (i.e., Fixation Count) |
5; 9; 11; 13 | <.001 sig |
| SECONDARY Time to First Fixation on the Front-of-package Sodium Label |
.87; .31; .52; .27 | .01 sig |
| SECONDARY Dwell Time on "Natural" Claim |
.90; .91; .87; .74 | >.99 |
| SECONDARY Self-reported Attention to the Front-of-package Sodium Label |
2.40; 3.29; 4.16; 4.10 | <.001 sig |
| SECONDARY Perceived Message Effectiveness of the Front-of-package Sodium Label |
1.74; 3.47; 4.13; 3.85 | <.001 sig |
| SECONDARY Understandability of Front-of-package Sodium Label |
3.41; 4.00; 4.22; 4.13 | <.001 sig |
Eligibility Criteria
Inclusion Criteria
- Adult aged 18 or older
- Self-identifies as Hispanic or Latino
Exclusion Criteria
- Less than 18 years old
- Does not identify as Hispanic or Latino
- Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants [artificial lenses, not contact lenses], less than 2 eyes, or blindness)
Data sourced from ClinicalTrials.gov (NCT05958888). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.