N/A
N=251
Nicotine and Tobacco Message Framing Among LGBT Young Adults
Tobacco-Related Carcinoma
Bottom Line
View on ClinicalTrials.gov: NCT05972941 ↗Enrolled (actual)
251
Serious AEs
0.0%
Results posted
Jun 2025
Primary outcome: Primary: Visual Attention - Dwell Time — 1871.00; 1881.01; 1695.21; 1603.15 milliseconds
Study Design & Population
- Study type
- Interventional
- Phase
- N/A
- Interventions
- Health communications (Behavioral)
- Age
- Adult · 18+ yrs
- Sex
- All
- Sponsor
- Ohio State University Comprehensive Cancer Center
- Primary completion
- Jan 2024
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Visual Attention - Dwell Time |
1871.00; 1881.01; 1695.21; 1603.15; 317.90; 338.23 | — |
| PRIMARY Visual Attention - Time to First Fixation |
890.45; 929.25; 3525.47; 3494.96; 1919.12; 1997.02 | — |
| PRIMARY Perceived Message Effectiveness - Message Perceptions |
3.68; 3.7 | — |
| PRIMARY Perceived Message Effectiveness - Effects Perceptions |
3.64; 3.80; 3.49; 3.69 | — |
| PRIMARY Change in Behavioral Intentions |
.20; .36; .44; .30 | — |
| PRIMARY Behavioral Intentions: Quitting Smoking |
22; 25 | — |
| PRIMARY Behavioral Intentions to Quit Vaping |
29; 31 | — |
| SECONDARY Reactance |
2.11; 2.07 | — |
| SECONDARY Ad Relevance |
3.65; 3.64 | — |
| SECONDARY Liking |
3.82; 4.04 | — |
| SECONDARY Attitudes |
2.78; 2.94; 2.81; 2.90 | — |
| SECONDARY Response Efficacy |
2.07; 1.93; 3.48; 3.43; 1.53; 1.51 | — |
| SECONDARY Qualitative Recall of Health Messages |
81; 79 | — |
Summary
This trial refines and evaluates how cultural targeting influences the effectiveness of anti-tobacco messages among lesbian, gay, bisexual, and transgender (LGBT) young adults at risk for the use of more than one tobacco product (polytobacco use). Polytobacco use is associated with nicotine dependence and tobacco use into adulthood, and is disproportionately high among LGBT young adults. This trial seeks to determine how cultural targeting can be applied to communicate polytobacco use risk to at-risk LGBT young adults.
Eligibility Criteria
Inclusion Criteria
- Speaks English fluently
- Self-identifies as lesbian, gay, bisexual, transgender, queer, or another non- heterosexual orientation or non-binary gender identity
- Ever used e-cigarettes AND combustible cigarettes
- Currently uses e-cigarettes, combustible cigarettes, or both e-cigarettes and combustible cigarettes
- Resides in the United States
- Access to a laptop or desktop computer with a camera for virtual eye-tracking
Exclusion Criteria
- Glaucoma
- Cataracts
Data sourced from ClinicalTrials.gov (NCT05972941). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.