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N/A N=2,210

Evaluating Online Messages About Colon Cancer Screening

Colonic Cancer

Enrolled (actual)
2,210
Serious AEs
Results posted
Oct 2025
Primary outcome: Primary: Number of Participants in Determining Messages — 1051; 1135; 0 Participants

Study Design & Population

Study type
Observational
Phase
N/A
Interventions
Perceived Effectiveness Prompt (Behavioral); Perceived Shareability Prompt (Behavioral)
Age
Adult, Older Adult · 45+ yrs
Sex
All
Sponsor
University of Utah
Primary completion
Feb 2024

Outcome Measures

OutcomeResultp-value
PRIMARY
Number of Participants in Determining Messages
1051; 1135; 0
SECONDARY
Intentions to Follow Screening Recommendations in the Future
5.65058; 5.65395

Summary

The goal of the study is to determine, using a choice-based approach, what messages (pulled from various online sites) people find more and less persuasive and shareable on the topic of colorectal cancer screening. As a secondary goal, the study is interested how various information behaviors, such as people's self-reported seeking of health information and encountering of health information, demographic variables, individual difference variables, and message exposure associate with their intentions to adhere to recommended colorectal cancer screening guidelines from the National Cancer Institute. The study is interested at differences specifically among Black and White Americans of recommended screening age (45-74).

Eligibility Criteria

Inclusion Criteria

  • Identify as white/Caucasian or Black/African American.

Exclusion Criteria

  • Do not identify as white/Caucasian or Black/African American.
  • Previously diagnosed with colorectal cancer
View full record on ClinicalTrials.gov →

Data sourced from ClinicalTrials.gov (NCT06134089). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.

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