N/A
N=1,260
Cannabis Edibles Packaging Imagery Experiment
Cannabis Use
Bottom Line
View on ClinicalTrials.gov: NCT06358144 ↗Enrolled (actual)
1,260
Serious AEs
0.0%
Results posted
Jun 2025
Primary outcome: Primary: Product Appeal Scoring — 5.54; 6.11; 5.73; 5.70 Score on a scale
Study Design & Population
- Study type
- Interventional
- Phase
- N/A
- Interventions
- Packaging imagery (Behavioral); No Imagery (Control) (Behavioral)
- Age
- Adult, Older Adult · 18+ yrs
- Sex
- All
- Sponsor
- Wake Forest University Health Sciences
- Primary completion
- Jun 2024
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Product Appeal Scoring |
5.54; 6.11; 5.73; 5.70; 5.75 | — |
| PRIMARY Package Appeal Scoring |
5.67; 6.50; 6.12; 5.73; 6.05 | — |
| PRIMARY Product Harm Perceptions (Absolute) Scoring |
93; 62; 70; 104; 101; 115 | — |
| PRIMARY Package Harm Perceptions (Absolute) Scoring |
162; 110; 129; 126; 158; 183 | — |
| PRIMARY Willingness to Try Free Sample Scoring |
213; 205; 232; 191; 238; 105 | — |
| PRIMARY Willingness to Try Product Scoring |
241; 201; 238; 216; 272; 197 | — |
| SECONDARY Appeal to Children Scoring |
4.73; 5.62; 4.94; 4.62; 5.87 | — |
| SECONDARY Harm Perceptions (Relative) Scoring |
79; 53; 56; 84; 86; 72 | — |
Summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.
Eligibility Criteria
Inclusion Criteria
- US resident
- Aged 18-65, inclusive
- Up to 13% of participants will be those who identify as Black/African American
- Up to 16% of participants will be those who identify as Hispanic
- Approximately 50% of participants will be past year cannabis users
- Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Exclusion Criteria
- Does not currently reside in the United States
- Younger than 18 or older than 65
- Does not provide information regarding history of cannabis use
- Otherwise eligible but demographic and/or user group quotas have been met
- Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Data sourced from ClinicalTrials.gov (NCT06358144). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.