N/A
Completed N=1,236
Effective Ads for Quitting Smoking
Smoking Behaviors
Source: ClinicalTrials.gov NCT06485479 ↗
Enrolled (actual)
1,236
Serious AEs
0.0%
Results posted
Nov 2025
Primary outcomePrimary: Perceived Message Effectiveness for Motivation — 3.18; 2.40; 2.49; 1.49 score on a scale — p=<.001
Summary
The main purpose of this trial is to identify effective quit smoking ads for people who smoke menthol cigarettes. Investigators will conduct an online randomized trial with a nationally representative sample of ~1,400 US adults (ages 21+) who smoke menthol cigarettes.
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Perceived Message Effectiveness for Motivation |
3.18; 2.40; 2.49; 1.49; 1.41 | <.001 sig |
| SECONDARY Perceived Message Effectiveness for Response Efficacy |
3.32; 2.23; 2.33; 1.48; 1.44 | <.001 sig |
| SECONDARY Perceived Message Effectiveness for Self-efficacy |
2.94; 2.49; 2.45; 1.48; 1.43 | <.001 sig |
| SECONDARY Intentions to Quit Smoking |
3.14; 2.90; 2.99; 2.94; 2.82 | .03 sig |
| SECONDARY Response Efficacy |
3.50; 3.93; 3.96; 4.00; 3.91 | <.001 sig |
| SECONDARY Self-efficacy |
2.93; 2.87; 2.88; 2.87; 2.78 | .6 |
Eligibility Criteria
This national trial is not open to enrollment from the general public. Participation is restricted to individuals who meet the following inclusion and exclusion criteria:
Inclusion Criteria
- Currently smoke menthol cigarettes
- Be a member of the AmeriSpeak online survey panel or their convenience sample
- Live in the US
- Be age 21 years or older
- Read and speak English
Exclusion Criteria
- Not currently smoke menthol cigarettes
- Not be a member of the AmeriSpeak online survey panel or their convenience sample
- Not live in the US
- Be younger than age 21 years
- Not be able to read and speak English
Data sourced from ClinicalTrials.gov (NCT06485479). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication. Informational only — not medical advice.