N/A N=302 Randomized Single-blind Basic Science

Cigarette and E-cigarette Flavors Manipulations in the Experimental Tobacco Marketplace

Tobacco Use Disorder

Bottom Line

View on ClinicalTrials.gov: NCT05110872 ↗

Enrolled (actual)

302

Serious AEs

0.0%

Results posted

Oct 2025

Primary outcome: Primary: Spent the Budget on E-cigarettes for Each Condition — 10.64; 14.87; 14.74; 14.65 percentage of spent budget

Study Design & Population

Study type: Interventional
Phase: N/A
Interventions: Cigarette flavor restricted and e-cigarette flavor restricted (Behavioral); Cigarette flavor restricted and e-cigarette flavor unrestricted (Behavioral); Cigarette flavor unrestricted and e-cigarette flavor restricted (Behavioral); Cigarette flavor unrestricted and e-cigarette flavor unrestricted (Behavioral)
Age: Adult, Older Adult · 21+ yrs
Sex: All
Sponsor: Virginia Polytechnic Institute and State University
Primary completion: Aug 2021

Outcome Measures

Outcome	Result	p-value
PRIMARY Spent the Budget on E-cigarettes for Each Condition	10.64; 14.87; 14.74; 14.65; 8.20; 15.03	—
PRIMARY Spent Budget on Cigarettes for Each Condition	55.04; 65.82; 53.05; 65.80; 73.60; 65.72	—

Summary

This is a one-session study that participants complete remotely including consent, Experimental Tobacco Marketplace purchases, and assessments to examine the effects of cigarette and e-cigarette flavors on cigarette demand and substitution in the Experimental Tobacco Marketplace.

Eligibility Criteria

Inclusion Criteria

currently smoke at least 10 cigarettes per day
have smoked at least 100 cigarettes (lifetime), and
are 21 years of age or older.

Exclusion Criteria

inaccurate identification of usual brand of cigarette's as menthol or non-menthol

View full record on ClinicalTrials.gov →

Data sourced from ClinicalTrials.gov (NCT05110872). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.