N/A N=433 Randomized Double-blind Prevention

The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment

Smoking, Cigarette

Bottom Line

View on ClinicalTrials.gov: NCT05973981 ↗

Enrolled (actual)

433

Serious AEs

0.0%

Results posted

Oct 2025

Primary outcome: Primary: Quit Smoking Motivation — 3.7; 3.9; 3.7 score on a scale

Study Design & Population

Study type: Interventional
Phase: N/A
Interventions: Package standardization (Behavioral)
Age: Adult · 21+ yrs
Sex: All
Sponsor: RAND
Primary completion: May 2025

Outcome Measures

Outcome	Result	p-value
PRIMARY Quit Smoking Motivation	3.7; 3.9; 3.7	—

Summary

The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.

Eligibility Criteria

Inclusion Criteria

Ages 21-34
Past month cigarette smoker

Exclusion Criteria

None.

View full record on ClinicalTrials.gov →

Data sourced from ClinicalTrials.gov (NCT05973981). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.