N/A
N=1,053
Evaluations of Alcohol Warning Labels
Oral Cancer · Esophageal Cancer · Larynx Cancer · Alcohol Drinking
Bottom Line
View on ClinicalTrials.gov: NCT06129487 ↗Enrolled (actual)
1,053
Serious AEs
—
Results posted
Nov 2025
Primary outcome: Primary: Dwell Time — 8.75; 8.47 seconds
Study Design & Population
- Study type
- Interventional
- Phase
- N/A
- Interventions
- Narrative pictorial warning labels for alcoholic beverages (Behavioral); Non-narrative pictorial warning labels for alcoholic beverages (Behavioral)
- Age
- Adult, Older Adult · 21+ yrs
- Sex
- All
- Sponsor
- University of Connecticut
- Primary completion
- Mar 2024
Outcome Measures
| Outcome | Result | p-value |
|---|---|---|
| PRIMARY Dwell Time |
8.75; 8.47 | — |
| PRIMARY Visit Count |
13.74; 13.58 | — |
| PRIMARY Reactance |
2.38; 2.54 | — |
| PRIMARY Affective Risk Perceptions |
2.27; 2.38 | — |
| PRIMARY Experiential Risk Perceptions |
2.35; 2.46 | — |
| PRIMARY Perceived Susceptibility |
2.072; 2.102 | — |
| PRIMARY Comparative Risk |
2.71; 2.85 | — |
| PRIMARY Perceived Severity of Harm |
4.47; 4.55 | — |
| PRIMARY Intentions to Reduce Drinking |
3.08; 3.14 | — |
| PRIMARY Intentions to Stop Drinking |
2.26; 2.37 | 0.256 |
Summary
The goal of this study is to determine the effectiveness of pictorial warning labels (PWLs) featuring narrative (vs. non-narrative) content in communicating the cancer risk of alcohol. Participants will be randomized to view either three narrative or non-narrative PWLs. Key outcome variables include visual attention, message reactance, risk perceptions, and intentions to reduce and stop drinking.
Eligibility Criteria
Inclusion Criteria
- be at least 21 years old;
- have consumed more than three alcoholic drinks per week over the past year;
- be willing to participate in remote eye tracking tasks and have necessary technical support to complete remote eye tracking tasks (i.e., having access to high-speed Internet and a computer/tablet/phone equipped with a high-speed camera).
Exclusion Criteria
- be younger than 21 years old;
- has not consumed more than three alcoholic drinks per week over the past year;
- be not willing to participate in remote eye tracking tasks and have no necessary technical support to complete remote eye tracking tasks (i.e., having access to high-speed Internet and a computer/tablet/phone equipped with a high-speed camera).
Data sourced from ClinicalTrials.gov (NCT06129487). Outcome figures and adverse-event rates are extracted automatically from the registry's posted results and are provided for clinician reference, not as a substitute for the primary publication.