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Survey finds accuracy most important attribute for HPV self-sampling acceptance in under-screened women

Survey finds accuracy most important attribute for HPV self-sampling acceptance in under-screened wo…
Photo by Navy Medicine / Unsplash
Key Takeaway
Consider that test accuracy is the foremost concern for women regarding HPV self-sampling, per a preference survey.

A cross-sectional survey study collected 200 valid responses from women in under-screened populations to assess acceptance and preferences regarding HPV self-sampling. The study used a discrete choice experiment to evaluate the relative importance of five key attributes: accuracy, procedural difficulty, comfort, sampling time, and price. The primary outcome was women's acceptance and preferences, with secondary outcomes including relative importance (RI) for each attribute, willingness-to-pay, and preference heterogeneity.

The analysis found that accuracy was the attribute with the greatest weight in women's preferences, with a relative importance of 42.55%. Price was the second most important attribute (RI 20.67%), followed by sampling time (RI 13.66%), procedural difficulty (RI 11.68%), and comfort (RI 11.45%). A statistical model indicated that low accuracy had a significant negative effect on acceptance (β = -6.640, p < 0.05), meaning it markedly reduced the likelihood a woman would accept the self-sampling option.

Safety and tolerability data were not reported in this preference study. The study's practice relevance lies in informing the development of equitable cervical cancer screening strategies that aim to reduce barriers and expand access. A key limitation is the cross-sectional design, which captures preferences at a single point in time and does not establish causality or predict long-term behavior. The sample of 200 responses, while valid, may not be fully representative of all under-screened populations, and the specific setting was not reported.

Study Details

Study typeGuideline
EvidenceLevel 5
PublishedApr 2026
View Original Abstract ↓
BackgroundHPV self-sampling can increase cervical cancer screening coverage. To effectively implement this innovative screening method, it is crucial to gain an in-depth understanding of women’s acceptance and preferences regarding each stage of the HPV self-sampling intervention process. This study aims to identify the key attributes of HPV self-sampling that drive acceptance among under-screened populations, thereby informing the development of equitable screening strategies that reduce barriers and expand access to cervical cancer prevention.MethodsIn this cross-sectional study, we conducted a Discrete Choice Experiment (DCE) between 1 September 2024 and 31 March 2025, assessing preferences for five attributes of HPV self-sampling: accuracy, procedural difficulty, comfort, sampling time, and price. Analyses employed a mixed logit model, adhering to the Discrete Choice Experiment Reporting Checklist (DIRECT) reporting guideline. We estimated relative importance (RI) for each attribute, derived willingness-to-pay (WTP), and examined preference heterogeneity using interaction terms.ResultsOf 200 valid responses, accuracy carried the greatest weight (RI 42.55%), followed by price (20.67%), sampling time (13.66%), procedural difficulty (11.68%), and comfort (11.45%). Low accuracy markedly reduced acceptance (β = −6.640, p 
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