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Clarity of information and prior knowledge are primary drivers for trusting digital nutrition sourcesFactors Influencing Trust in Online Nutrition Information

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Key Takeaway
Note that clarity of information and prior knowledge are primary factors influencing trust in online nutrition content.

This scoping review synthesized evidence from 48 papers to map the factors influencing trust and credibility in digital nutrition information for young adults. The authors identified a total of 82 factors contributing to trust. The most frequently reported factors included clarity of information (n=14), prior background knowledge (n=13), and receiver's education (n=7).

Additional findings categorized secondary influences into medium-related (n=23), context-related (n=12), and design-related (n=8) factors. The review also noted a significant gap in the literature regarding diversity; 75% of the papers did not report participant ethnicity, while only 25% included multi-ethnic samples.

Limitations identified include the frequent omission of author reputation, platform usability, and information accessibility in existing research. There is also a lack of systematic reporting on how ethnicity and nationality influence trust. These findings suggest that future research should incorporate more diverse perspectives and cultural backgrounds to better understand how different populations navigate digital nutrition spaces.

This scoping review looked at 48 different papers to understand what makes people trust the nutrition information they find online. The study focused on young adults who look for healthy eating advice through digital media and social platforms.

Researchers identified 82 different factors that influence how much a person trusts a source. The most common factors included how clear the information was, the reader's prior knowledge of the topic, and the education level of the person receiving the information. Other smaller factors included the design of the website, the specific context of the post, and the type of media used.

Because this is a scoping review, it maps out what we currently know rather than proving that one specific factor causes trust. The study also noted that many current papers do not report on how ethnicity affects trust. This highlights a need for more research that includes diverse cultural backgrounds to better understand how different people navigate online nutrition advice.

What this means for you:
Clarity, prior knowledge, and education are key factors in how people judge the reliability of online diet info.

Common questions

What factors make online nutrition advice seem trustworthy?

The review identified 82 different factors that influence trust. The most common ones were the clarity of the information, the reader's prior background knowledge on the topic, and the education level of the person receiving the information.

What role does the design or platform play in trust?

While less frequent than clarity and knowledge, there were 23 medium-related factors, 12 context-related factors, and 8 design-related factors identified that can influence how a user perceives the credibility of online nutrition content.

Does the study show if certain groups trust information differently?

The review found that 75% of the papers did not report on the ethnicity of participants, while only 25% included a multi-ethnic sample. More research is needed to understand how cultural backgrounds affect trust.

Study Details

Study typeSystematic review
EvidenceLevel 1
PublishedJun 2026
View Original Abstract ↓
The use of the internet to search for different kinds of information has become part of everyday life also for nutrition information. Therefore, it is important that the information is evidence-based, credible, and trustworthy. Assessing this is complicated by the declining importance of traditional health information gatekeepers and the rapid flow of information. This scoping review examines factors that influence the trustworthiness and credibility of digital information sources on healthy diets from the perspective of young adults. We conducted a scoping review with a comprehensive search of 5 databases and grey literature up to 12/2024, following the PRISMA-ScR guidelines. Two reviewers performed a two-stage screening process. The coding of trust- and credibility-influencing factors is based on the Misinformation Receptivity Framework and the Online Credibility Framework. 48 papers were included, identifying 82 factors concerning the formation of trust and credibility in nutrition information. The most frequently reported factors are clarity of the information (n = 14), prior background knowledge (n = 13), and receiver's education (n = 7). A small number of the included papers report on medium-, context-, or design-related factors (n = 23, n = 12, n = 8), such as the expertise of the information author, the communication context, or the surface attractiveness of a digital platform. 46 additional factors not covered by the two frameworks were identified. 75% of the papers do not report the study participants’ ethnicity (n = 36). 25% of the papers included a multi-ethnic sample (n = 12). Our findings suggest that most studies focus primarily on the receiver's characteristics. The existing literature often neglects factors like the author's reputation, the usability of digital platforms, and the accessibility of information. In addition, other studies have found that ethnicity and nationality can strongly influence assessments of information trustworthiness and credibility. However, this is not systematically reported in the analyzed papers. This shows that further research is needed on trust- and credibility-inducing factors. Furthermore, the results underscore the need for research that incorporates diverse perspectives and cultural backgrounds to achieve a comprehensive understanding of this critical area. This scoping review has been pre-registered at OSF under DOI 10.17605/OSF.IO/5QPV6.
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