Researchers conducted a trial involving nearly 1,500 people at 14 churches in Kansas City. They compared two different ways to teach about HIV: one was a standard education program, and the other was a tailored program called TIPS. The TIPS program included sermon guides and personal testimonials designed specifically for church members.
The study found that the tailored approach did not lower overall feelings of stigma or discomfort regarding HIV when compared to the standard education. In fact, participants in the tailored group reported higher levels of anticipated stigma than those in the standard group. However, a secondary analysis showed that people in the tailored program did have more knowledge about HIV.
One specific finding suggests that direct contact with health professionals and people living with HIV can help lower stigma. Because the results on stigma were mixed and some findings were based only on associations, these results are not yet enough to change standard medical practices. More research is needed to find better ways to reduce stigma in community settings.