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Tailored TIPS intervention increases anticipated HIV stigma in a church-based community sampleTailored Church Programs Show Mixed Results for Reducing HIV Stigma

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Key Takeaway
Note that religiously tailored interventions may increase anticipated HIV stigma despite improving participant knowledge.

This cluster randomized controlled trial enrolled 1491 church and community members at 14 predominantly African American churches in Kansas City, MO. The study compared a religiously tailored intervention (TIPS) featuring sermon guides and testimonials against a non-tailored, multilevel HIV education intervention over a 12 month follow-up period.

The primary outcome of HIV testing was measured alongside secondary outcomes including HIV discomfort, anticipated HIV stigma, overall HIV stigma, and HIV knowledge. Results showed that the TIPS intervention did not decrease HIV discomfort or overall HIV stigma compared to standard education. Notably, anticipated HIV stigma increased in the intervention group compared to the standard education group.

A secondary analysis indicated that the TIPS intervention was associated with higher HIV knowledge among participants. This same secondary analysis found a reduction in HIV stigma specifically influenced by testing events and information from health professionals or HIV+ people. No adverse events were reported.

A key limitation is that broader exposure and strategies are needed for congregation-level stigma. Clinicians should note that while tailored content improved knowledge, it did not reduce general discomfort and may increase anticipated stigma. Direct contact with health professionals and HIV+ individuals remains a viable strategy to mitigate stigma in church-affiliated populations.

Researchers conducted a trial involving nearly 1,500 people at 14 churches in Kansas City. They compared two different ways to teach about HIV: one was a standard education program, and the other was a tailored program called TIPS. The TIPS program included sermon guides and personal testimonials designed specifically for church members.

The study found that the tailored approach did not lower overall feelings of stigma or discomfort regarding HIV when compared to the standard education. In fact, participants in the tailored group reported higher levels of anticipated stigma than those in the standard group. However, a secondary analysis showed that people in the tailored program did have more knowledge about HIV.

One specific finding suggests that direct contact with health professionals and people living with HIV can help lower stigma. Because the results on stigma were mixed and some findings were based only on associations, these results are not yet enough to change standard medical practices. More research is needed to find better ways to reduce stigma in community settings.

What this means for you:
Tailored church programs improved HIV knowledge but did not reduce overall feelings of stigma or discomfort.

Common questions

Did the tailored church program reduce feelings of stigma?

The study found that the tailored program did not decrease overall HIV stigma or HIV discomfort compared to standard education. In fact, participants in the tailored group reported higher levels of anticipated HIV stigma than those who received the standard education.

Did the program help people learn more about HIV?

Yes, a secondary analysis showed that participants in the tailored program were associated with having higher levels of HIV knowledge compared to those in the standard education group.

What specific actions helped reduce stigma according to the study?

A secondary analysis suggested that lower stigma was specifically linked to events involving HIV testing and receiving information directly from health professionals or people who are HIV positive.

Study Details

Study typeRct
EvidenceLevel 2
PublishedAug 2026
View Original Abstract ↓
BACKGROUND: HIV-related stigmas contribute to HIV disparities, which faith-based organizations could address, but few studies have measured faith-based HIV intervention effects on HIV-related stigmas. METHODS: Taking It to the Pews (TIPS) is a multilevel, religiously tailored HIV prevention intervention developed and implemented with faith leaders. Over 12 months, trained church health liaisons implemented the TIPS Toolkit (e.g., HIV sermon guides and responsive readings, testimonials) with the primary aim of increasing HIV testing. A cluster randomized controlled trial with 14 predominantly African American churches in Kansas City, MO, compared TIPS to a non-tailored, multilevel HIV education intervention; both intervention and comparison groups offered church-based HIV testing events with the local health department. We examined whether TIPS affected HIV stigma among congregants and community members, specifically, HIV discomfort (5-item scale), anticipated HIV stigma (4-item scale), and overall HIV stigma (11-item scale), while controlling for known correlates of HIV stigma. RESULTS: We recruited 1491 church and community members at 14 churches. Compared to standard HIV education, TIPS did not decrease HIV discomfort or overall HIV stigma and did increase anticipated HIV stigma. A secondary analysis found that among intervention participants, intervention exposure was associated lower stigma and higher HIV knowledge, with HIV testing events and information from health professionals or HIV + people being particularly influential. CONCLUSION: Direct contact with health professionals and HIV + people can help reduce stigma among church-affiliated populations, but broader exposure and strategies are needed for congregation-level stigma. Stigma reduction and HIV testing may have synergistic effects in faith-based settings.
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